Kawaii So Serious: Talking to the mastermind behind Babymetal
The band and the man behind them talk to us about the rise internet's latest craze
Select the newsletters you’d like to receive. Then, add your email to sign up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Every Friday
Louder
Louder’s weekly newsletter is jam-packed with the team’s personal highlights from the last seven days, including features, breaking news, reviews and tons of juicy exclusives from the world of alternative music.
Every Friday
Classic Rock
The Classic Rock newsletter is an essential read for the discerning rock fan. Every week we bring you the news, reviews and the very best features and interviews from our extensive archive. Written by rock fans for rock fans.
Every Friday
Metal Hammer
For the last four decades Metal Hammer has been the world’s greatest metal magazine. Created by metalheads for metalheads, ‘Hammer takes you behind the scenes, closer to the action, and nearer to the bands that you love the most.
Every Friday
Prog
The Prog newsletter brings you the very best of Prog Magazine and our website, every Friday. We'll deliver you the very latest news from the Prog universe, informative features and archive material from Prog’s impressive vault.
Babymetal were already an million-view-smashing YouTube sensation before they even made it over to the UK and before you know it they sold out The Forum in London to 2,500 people and played the main stage of Sonisphere to tens of thousands of festival-goers. To get a better idea of what the hell is going on we caught up with the man behind Babymetal, Key 'Kobametal' Kobayashi, and the frontwoman Su-Metal.
Hey Key, were you surprised by the response at Sonisphere and The Forum?
Key ‘Kobametal’ Kobayashi:_ _“To tell you the truth, when I was first speaking to the agent I just asked them to go for a 400 or 500 capacity venue in London. I didn’t want to try for too much. But the agent said ‘No, we can sell 1,000!’ so we booked the Electric Ballroom and then it sold out in a day. Then the promoter said we should move the show to a bigger venue, with a 2,500 capacity and I really didn’t think we could do it. They said it would sell out and it did! It was the same in Germany. The metal scene is so big there and the crowd really looked like diehard metal fans, but it was a big success too. It’s been overwhelming in so many ways!”
Will you release the album in the UK soon?
Key: “If there’s a label interested in releasing the Babymetal album then we’re definitely interested! Right now the album’s only available on Spotify and iTunes, but I’m shopping for a label and it could happen soon.”
How you respond to the online trolls who think Babymetal ‘aren’t metal’?
**Key: **“Actually it’s good! It was the same for Slipknot when they started, it was the same for Korn. A lot of people said those bands were shit when they started but look where they are today. You always have the haters and it’s all part of what you need to get to the next level.”
Sign up below to get the latest from Metal Hammer, plus exclusive special offers, direct to your inbox!
What are the plans for the future?
**Key: **“I will pray to the Fox God again! I got it all from him. I really don’t know what’s going to happen. Right now we’re getting a lot of offers from all over the world. We’re opening for Lady Gaga and we’re doing a festival in Canada and more headline shows, so we want to travel more next year and just see where it takes us. I hope that one day through Babymetal, metal will become big around the world again.”
So Su-Metal, what has the experience of touring Europe been like so far?
**Su-Metal: **“We’ve played in other Asian countries, but this is the first time for us to go to any Western countries. When I look at the audience the first thing I thought was ‘There are no Asian looking people here!’ so that was the first time I really felt like I was somewhere completely new. Also, with Japanese fans, many of them also like the whole Idol culture, but at Sonisphere it was just metal fans and that was the first time we’ve experienced that. It was amazing.”
You seem to have met a lot of famous metal musicians, and they all seem genuinely excited to meet you…
**Su-Metal: **“Before we started this I didn’t know anything about metal at all, so when I met Kirk from Metallica I just thought he was an ordinary guy and a very kind gentleman. When I saw them play live and I realised that he’s an incredible musician, I was so impressed. And because we’ve been doing this we’ve been learning about metal music and people have been sending us metal music to listen to, so meeting all these great artists is like a dream because it doesn’t feel like we deserve to be on the same stage as these amazing musicians.”

Dom Lawson began his inauspicious career as a music journalist in 1999. He wrote for Kerrang! for seven years, before moving to Metal Hammer and Prog Magazine in 2007. His primary interests are heavy metal, progressive rock, coffee, snooker and despair. He is politically homeless and has an excellent beard.
