Introducing The Velveteers: your new favourite thrift store glam rockers

The Velveteers
(Image credit: Easy Eye Sound)

The day The Velveteers met Black Keys man Dan Auerbach is haunting them. 

“It was our first time in Nashville, at his request,” explains guitarist-vocalist Demi Demitro, “and we walk into his studio [Easy Eye], and have to keep walking, past all the equipment, right up to the back…” 

“And he’s sitting at a table in the dark, smoking a cigar, with a lamp shining over his head,” adds drummer Baby Pottersmith. 

“We were like, ‘What are we doing here?’” Demitro says. “It was too scary.” 

“But then we saw his jumper had clouds and things on it and he was really friendly and nice,” says Pottersmith, and the two laugh. 

It might not be the most visceral rock’n’roll anecdote you’ll read today, but there’s a real sweetness about Boulder, Colorado’s sparkle-cheeked, vintage-thrift attired group The Velveteers. This is in sharp contrast to the roaring, platform-booted glam-punk-garage songs that the trio create, and the psychedelic, self-produced videos that caught Auerbach’s eye and led to him producing their debut album titled, aptly, Nightmare Daydream.

Now in their early 20s, the band have been together for nearly a decade after Demitro and Pottersmith met at a reggae show as teenage musicians. 

“We talked all night, we didn’t watch the band,” says Pottersmith. They were soon joined by Jonny Fig, making the outfit a two-drum-one-guitar affair (Demitro: “That’s what I wanted. That made it so heavy and hard-hitting”), and planned to only make their first album after they’d been together for five years. “And, er, that took a bit longer,” laughs Demitro. 

It’s been worth the wait, though, as Nightmare Daydream distils the essence of the catalogue they’ve built alongside new compositions worked out with Auerbach over two days. 

“Dan’s into the classic ‘Nashville songwriting session’ thing,” explains Demitro. “So on one day it was us, Dan and Angelo Petraglia [Kings Of Leon, Taylor Swift], the next day it was with Desmond Child [Kiss, Alice Cooper]. He was never trying to mould us into anything, or change us. The suggestions he made were things we’d never have thought of.”

One of those suggestions was for Demitro, who plays a Baritone Epiphone and is influenced by PJ Harvey, Josh Homme, The Runaways, Deap Vally and Marc Bolan

“He had all this retro equipment and a 70s amp, a Vamp.” Her eyes light up. “It was the kind that Bolan played – it’s so cool.” 

The Velveteers recently played with Guns N’ Roses in Boulder when original support Mammoth WVH pulled out. 

“The crowd were expecting Wolf Van Halen’s shreds and there were definitely some who didn’t understand us,” laughs Pottersmith. “But Demi can shred too – hers are unique, melodic, strange riffs. There were some hypnotised and confused faces out there!”

Nightmare Daydream is out now via Easy Eye Sound.

Jo Kendall

Jo is a journalist, podcaster, event host and music industry lecturer with 23 years in music magazines since joining Kerrang! as office manager in 1999. But before that Jo had 10 years as a London-based gig promoter and DJ, also working in various vintage record shops and for the UK arm of the Sub Pop label as a warehouse and press assistant. Jo's had tea with Robert Fripp, touched Ian Anderson's favourite flute (!), asked Suzi Quatro what one wears under a leather catsuit, and invented several ridiculous editorial ideas such as the regular celebrity cooking column for Prog, Supper's Ready. After being Deputy Editor for Prog for five years and Managing Editor of Classic Rock for three, Jo is now Associate Editor of Prog, where she's been since its inception in 2009, and a regular contributor to Classic Rock. She continues to spread the experimental and psychedelic music-based word amid unsuspecting students at BIMM Institute London, hoping to inspire the next gen of rock, metal, prog and indie creators and appreciators.